亚马逊在屏蔽 Meta Muse 后,推出通过短信与 Alexa AI 代理购物功能
After blocking Muse, Amazon now lets users text Alexa to help them shop
亚马逊推出让用户通过短信与 Alexa AI 代理购物的功能,支持搜索商品、加购、购买等操作,并可管理购物清单、追踪价格、跨网页搜索商品、比较产品及查询订单状态;该功能基于 Alexa 近期的购物相关升级,用户可分享图片搜索相似商品,亚马逊表示 Alexa 将随时间学习用户偏好并提供建议;部分美国用户已收到启用邀请,未获邀请者可加入等待名单,该功能将在未来几周内更广泛推出。
同一件事另外 1 家也报道了
各家口径不同:The Verge 提到该功能基于 5 月推出的 Alexa for Shopping,而 TechCrunch 没有提到推出日期。
- The Verge · AI··首发
- TechCrunch · AI··+10 分钟·当前阅读
亚马逊在屏蔽 Meta Muse 后,推出通过短信与 Alexa AI 代理购物功能
新增信息:TechCrunch 增加了该功能允许管理购物清单、追踪价格、跨网页搜索、比较产品和查询订单状态。
按发布时间排列 · 事件后续出现时自动追加 · 由模型根据各家标题与摘要比对

6:10 AM PST · November 6, 2026
Amazon is jumping on the currently most popular bandwagon for interacting with AI agents: texting. The company on Friday said it is launching a feature that lets customers chat with its Alexa AI agent over text messages to help them shop, much like you can with AI agents like Muse or Instinct.
The move comes after Amazon blocked Meta’s Muse from querying its site in September. The company is rolling the features out just before the start of the holiday shopping season.
The e-commerce giant said select U.S. customers will get a text asking them to enable the shopping feature. Those with access can text Alexa to shop on Amazon using natural language queries, spanning everything from searching for items, adding them to cart, and purchasing.

The text agent builds on the recent shopping-focused upgrades to Alexa, and so can manage lists, keep tabs on prices, search for items across the web, compare products, and check the status of orders. Users can also share a picture of an item or someone wearing an outfit to search for similar listings on Amazon.
The company said over time, Alexa will learn users’ preferences and suggest items accordingly.
The company said users who don’t get invited to use this feature can sign up to a waitlist. The feature will be rolled out more broadly in the coming weeks.
As the market for consumer-focused AI agents balloons, platforms like Amazon are building their own to tap this new avenue of user interaction. Last month, delivery company DoorDash said that third-party agents had so far only placed hundreds of orders in total on its platform, and that it plans to concentrate on developing its own text-based agent, launched in September, further.
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来源: TechCrunch · AI · techcrunch.com