迪士尼与 Adobe 联合开发专有生成式 AI 模型
Disney and Adobe are building generative AI tools together
迪士尼与Adobe宣布合作开发专有“艺术家主导”生成式AI模型，支持迪士尼制作流程。该合作将使迪士尼获得Adobe最新技术的早期使用权，用于主题公园、邮轮、ESPN图形等内容创作。双方将利用Adobe Firefly Foundry探索符合迪士尼独特知识体系（角色属性、环境、视觉风格）的AI模型，加速工作并开发更多创意项目。
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迪士尼与 Adobe 联合开发专有生成式 AI 模型
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The partnership will give Disney ‘early access’ to AI tech for its resorts, cruise line, ESPN graphics, and more.
The partnership will give Disney ‘early access’ to AI tech for its resorts, cruise line, ESPN graphics, and more.
by Jess Weatherbed
Nov 9, 2026, 3:38 PM UTC
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
The Walt Disney Company has teamed up with Adobe to develop proprietary “artist-led” generative AI models to support Disney’s production pipeline. The multiyear partnership was announced today at Adobe’s MAX conference, and it will see Adobe providing Disney with early access to its latest technologies for everything from Disney’s theme parks and cruise line to ESPN content. Disney and Adobe will also collaborate “to explore emerging technologies, including responsibly developed AI,” according to Adobe’s press release:
With Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney’s properties that are human-centered and artist-led. Customized on Disney properties, these proprietary models are trained on unique world knowledge (character attributes, environments, visual styles) to generate commercially safe and production-ready outputs, while accelerating work and enabling the development of more creative projects.
The announcement builds on the existing relationship between the two companies, with Adobe noting that Disney’s Imagineering R&D division is already using the Firefly AI platform for theme park development. Adobe will contribute to “expand internal creative workflows” at Walt Disney Studios and identify how AI can be used to shape ESPN content and “enhance the engagement with sports fans.”
This is the latest example of Disney embracing generative AI tools, following a previous deal with OpenAI and involvement with Character.AI’s bankruptcy. Bloomberg reported last week that Disney is gearing up to lay off thousands of staffers and targeting 20 percent annual cost savings, in what’s expected to be its fourth round of job cuts in 2026.
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- Jess Weatherbed
来源: The Verge · AI · theverge.com