Google AI 搜索收入不及预期,市值蒸发 10%
Google's AI search problem finally shows up in the earnings report, some investors believe
Google 第三季度搜索收入增长 12% 低于预期,市值蒸发 10%,AI 驱动搜索量增长但变现率仍低。高管称 AI 模式查询增长影响变现,但公司对整体轨迹满意,搜索查询年增长率创五年新高。AI 搜索广告收入占比仍低于传统搜索,公司计划扩大聊天机器人广告计划。
同一件事另外 1 家也报道了
各家口径不同:The Decoder称市值蒸发10%;The Verge未提及此数字。
- The Decoder··首发·当前阅读
Google AI 搜索收入不及预期,市值蒸发 10%
- The Verge · AI··+6 天
Google 尚未解决如何让 AI 像其搜索引擎一样盈利的问题
新增信息:付费点击增长率从13%放缓至8%。
按发布时间排列 · 事件后续出现时自动追加 · 由模型根据各家标题与摘要比对
Google lost up to ten percent of its market value because an old investor fear appears to be coming true.
Search revenue grew about 12 percent in the third quarter, missing the 15 percent analysts had expected, and the shortfall might point to a tension in Google's core business. AI-powered search queries are growing fast but still generate less money than traditional search.
Google partly confirmed this on the earnings call. Executive Philipp Schindler said that "the strong growth in AI mode queries had an impact because of the lower monetization," among other factors. The company nonetheless said it was satisfied with the overall trajectory and reported that the annual growth rate for search queries hit its highest level in five years.
And part of the truth is that traditional search has been declared dead for years and keeps growing anyway. This quarter's growth rate was slightly below expectations but in line with recent years, and Google is only beginning to monetize AI mode. On the call, the company announced plans to expand its ad program for chatbots in the U.S. and internationally.

CEO Sundar Pichai said the Gemini app has reached one billion users, making it the fastest-growing product in the company's history. That is hardly a surprise, given that it is essentially a search add-on, and search is already huge. Google's APIs for its own models process nearly 32 billion tokens per minute, more than four times as many as a year ago. Part of that jump likely reflects token inflation driven by reasoning models and agentic workflows rather than higher usage alone.
Cloud revenue more than doubles as Google spends heavily on what comes next
The cloud division grew 103 percent year over year to $30.7 billion, and Google is spending accordingly. Capital expenditures hit $51.4 billion in the third quarter alone. The full-year 2026 forecast remains at $195 billion to $205 billion, with a "significantly higher" figure expected for 2027.

Cloud chief Thomas Kurian expects AI agents to drive further growth in the cloud business, since more agents in production require more compute for their tasks, more storage for agent memory, and more database capacity for reasoning, he said.
Google stands to gain on both sides, through its own consumer products and through the infrastructure other companies run on. Pichai said the company is building smaller, distilled versions of its new Carbon model that balance quality and response speed, and plans to serve them to "billions" of users through an always-on cloud runtime. The full Carbon model will initially go only to selected cybersecurity experts and the U.S. government.
Google also wants to sell AI infrastructure built on its proprietary TPU systems. Management did not disclose the profit margin on selling those systems to outside customers, even when asked twice.
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来源: The Decoder · the-decoder.com