Wan3.0 supports Taobao's AI branded short dramas in an effort to boost performance during the Double 11 sales event.

Alibaba's new video generation model Wan3.0, through consistency, realistic texture, style mastery, and video editing capabilities, achieved stable reproduction of character, product, and spatial relationships in Taobao short dramas 'Nine-Tailed God's Arrival,' 'Clumsy Hands Clumsy Feet Restaurant,' and 'Beyond the Final Chapter,' assisting in brand integration and promoting transaction conversion, demonstrating the commercial value of AI video models in the e-commerce field.