Valve explains the Steam New Release Event game recommendation mechanism: random display in the early stages of the event, and personalized algorithms are enabled after two days.

Valve states that during the first two days after the Steam New Release Event starts, purely random recommendations are used, and after two days, personalized algorithms are enabled; this is intended to ensure fair exposure for developers, but admits that it may lead to low-quality games being recommended, and is currently researching solutions. Several employees have stated that similar complaints have not been the first, Valve prefers to improve the store mechanism rather than restrict developers.