The story so far
Amidst the smartphone price surge, Indian consumers are least willing to compromise on processors, imaging, and battery life. A Counterpoint India survey states that 86% of Indian smartphone users list chipset as a core consideration factor, with higher attention from those planning to buy premium models. Processor performance (35%) and imaging quality (29%) are most trusted, with 60% of consumers stating they would not compromise on processors, imaging, and battery life. MediaTek's brand preference increased from 17% in the third quarter of 2025 to 24%, with a net recommendation score of +47, holding a 45% market share in India.
AI-written from the reports · Updated 2 days ago
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- ITHome · AICounterpoint's India survey: Amidst the surge in mobile phone prices, consumers are least willing to compromise on processors, imaging, and battery life.
86% of Indian smartphone users list chipset as a core consideration factor when purchasing, with higher attention for those planning to buy high-end models. Processor performance (35%) and imaging quality (29%) are most trusted, with 60% of consumers stating they would not compromise on processors, imaging, or battery life. MediaTek's brand preference increased from 17% in Q3 2025 to 24%, with a net promoter score of +47, holding a 45% market share in India.
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