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ITHome · AI·· 5 days ago

Adobe has reached a multi-year strategic partnership with Disney to promote AI tools to Disney theme parks and content production.

Brief overview

Adobe has reached a multi-year strategic partnership with Disney to develop custom AI models for Disney's business, planning to promote tools such as Adobe Firefly, Firefly Foundry, Premiere, and Photoshop to Disney theme parks, content production, and sports content distribution. The two sides will use Firefly Foundry to develop generative AI models, training them around Disney characters, scenes, environments, and visual styles to generate content that fits the work's settings.

Same story2 other outlets also reported this

  1. The Verge · AI··First

    Disney and Adobe jointly develop proprietary generative AI models

  2. The Decoder··+1 h 15 min

    Disney collaborates with Adobe, using Firefly to create AI models that meet brand safety standards

    Adds:The Decoder mentions the models will be 'commercially safe and production-ready'.

  3. ITHome · AI··+11 h 48 min·Reading now

    Adobe has reached a multi-year strategic partnership with Disney to promote AI tools to Disney theme parks and content production.

In order of publication · later reports are added as they appear · Compared by AI from each outlet’s title and summary

Source: ITHome · AI · ithome.com