Counterpoint: India's smartphone shipments in Q3 2026 fell to their lowest level in a decade, with Indian domestic brands Ai experiencing a surge in sales of 306%

India's smartphone shipment volume in Q3 2026 decreased by 20% year-on-year, reaching the lowest level in a decade, mainly due to the impact of rising memory prices on increasing device costs. Ai+ smartphones from Indian domestic brands saw a year-on-year increase of 306% and became the fastest-growing brand, benefiting from expanding product portfolios and enhanced marketing. It is estimated that the Indian smartphone market will shrink by about 13% in 2026, with growth opportunities shifting to the high-end and mid-to-high-end segments.