ITHome · AI·· 9 days ago65
The Wall Street Journal estimated that the storage upgrade premium for the Apple iPhone 18 Pro is about 200%.
Brief overview
The Wall Street Journal reported that the storage upgrade premium for the Apple iPhone 18 Pro is about 200%. Upgrading from 256GB to 512GB, Apple pays about $66 in costs, adds $200 to the price, with a premium of about 203.03%. Upgrading to 1TB, the premium is about 212.5%. Since the launch of the iPhone and iPad, Apple has averaged over 80 cents in gross profit for every $1 in storage fees collected.
Source: ITHome · AI · ithome.com